Sabalenka Praises WTA’s New Mission, Welcomes Saudi Investment

 Sabalenka Praises WTA’s New Mission, Welcomes Saudi Investment

World number one Aryna Sabalenka expressed strong support for the WTA's mission to spotlight the personalities of its athletes, while also endorsing Saudi Arabia’s investment in the women’s tennis tour. The WTA’s rebranding, which includes a new logo and the tagline "Rally the World," coincides with the rising global viewership and a record $4.8 million prize awarded to Coco Gauff at the WTA Finals in Riyadh—an event sponsored by Saudi Arabia’s Public Investment Fund (PIF).

In an interview on Friday, Sabalenka shared her enthusiasm about the WTA's new direction:
"It means a lot. We needed this refreshing moment for so long," she said. "It's a big move, and I hope it's going to help our sport get better."

Sabalenka, known for her powerful serve and aggressive style, highlighted the importance of offering fans a closer, more intimate look at the players' lives. She believes this will not only engage existing fans but also inspire the next generation of athletes.
"The WTA should show our personalities and what it takes to become a top athlete," she added. "We all have to be an inspiration for the younger generation."

The WTA's new partnership with the Public Investment Fund (PIF) was announced last May and marks a major shift for the tour. In the past, the WTA was hesitant to embrace Saudi involvement due to the country’s controversial human rights record. However, Sabalenka is optimistic about the partnership’s impact, noting that Saudi Arabia has shown a strong passion for sports and its support is critical for the future of women’s tennis.

"I've been there a lot, and they have passion for sport. Their help means a lot for us," she said. "Their support is very important for the WTA. I think all of us will be very grateful for their support."

The ATP Tour also signed a multi-year "strategic partnership" with PIF last year, following the fund's investments in various high-profile global sports, including soccer, Formula One, and LIV Golf.

WTA Ventures CEO Marina Storti also voiced her excitement about the partnership, highlighting the importance of inspiring new markets and diverse fans:
"Our players are very excited to be in a country where they could be inspirational role models," Storti said. "It was fantastic to see Coco Gauff as our champion, playing in a full house in front of boys and girls, men and women of Saudi Arabia, who can look to her as an inspirational figure."

The WTA's new approach is part of an effort to expand into new markets and inspire fans worldwide.

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This version focuses on the main points while keeping the narrative about Sabalenka's support of the WTA's rebranding and the investment from Saudi Arabia. Let me know if you'd like any adjustments!